Brand Guidelines
Guidelines for using the SQD brand. What the names mean, how to write them, and the logos and rules that keep everything consistent.
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Subsquid, SQD, and Subsquid Labs are not interchangeable. Each name has a specific job.
The brand
SQD
The public name for the products, the network, and the token: SQD Portal, SQD Cloud, the SQD Network, and the SQD token (ticker: SQD). In text, SQD is always three capital letters. The lowercase form appears only in the logotype.
The original name
Subsquid
The name the project launched under. The brand became SQD in July 2024. Subsquid remains where renaming would break things: the GitHub organization, the @subsquid npm scope, and token listings such as Subsquid (SQD) on CoinMarketCap. One word, capital S.
The company
Subsquid Labs
The Swiss company behind SQD, based in Zug. Use Subsquid Labs only when referring to the company itself: press releases, legal documents, contracts. The full legal name is Subsquid Labs GmbH.
Correct
Incorrect
✓Indexers read from the SQD Network.
✗Indexers read from the Subsquid Network.
✓Delegate SQD to a worker.
✗Delegate SQUID to a worker.
✓Subsquid Labs GmbH announced a partnership.
✗SQD GmbH announced a partnership.
✓npm i @subsquid/pipes
✗npm i @sqd/pipes
Logo
The full SQD wordmark. Use this as the primary brand identifier. Always maintain clear space equal to the height of the symbol around the logo.
Symbol
The SQD wave symbol. Use as an icon, favicon, or when space is limited. Works best at small sizes.
Usage
Do
- ✓ Use the light logo on dark backgrounds
- ✓ Use the dark logo on light backgrounds
- ✓ Maintain minimum clear space around the logo
- ✓ Use the symbol when space is limited
- ✓ Use SVG format for web, PNG for documents
Don't
- ✗ Stretch or distort the logo
- ✗ Change the logo colors
- ✗ Add effects like shadows or gradients
- ✗ Place on busy backgrounds without contrast
- ✗ Rotate or skew the logo
- ✗ Rearrange logo elements
Boilerplate
A canonical description for press, listings, and partner pages. Copy it as is.
SQD is a decentralized data layer for onchain data. The SQD Network stores validated data from 225+ blockchain networks on more than 2,000 worker nodes and serves it through SQD Portal, an API for real-time and historical queries, and two open-source TypeScript SDKs. SQD is developed by Subsquid Labs GmbH, based in Zug, Switzerland.
Legal entity
Subsquid Labs GmbH
Headquarters
Zug, Switzerland
Brand name
SQD, since July 2024 (previously Subsquid)
Token
Subsquid (SQD)
GitHub
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